Press release Spring 2017

For press inquiries, please contact Annemarie Franck at

We all love fairytales. „The Ugly Duckling“ by the Danish author, Hans Christian Andersen, is the inspiration behind the new FRANCK & FISCHER 2017 collection.

The story tells of a small bird that suffers from numerous insults until he grows into a beautiful swan and gains the respect of fellow swans. The fairytale describes how overcoming difficult times and holding onto hope, leads to happiness and fulfilment.

The FRANCK & FISCHER range consist of grey/black swans and white/pink swans that will appeal to the little princes and princesses. The soft tones are a reflection of the quiet, tranquil moments we all need in a busy and contiually changing world.

Annemarie Franck designs all the products in FRANCK & FISCHER’s collections, from a strong base in traditional Scandinavian design. Elements from her own childhood, combined with future vision of the best products to support the development of the child, gives each product a unique feeling of retro-charm and modern graphic expression.

All products are designed for the 0 – 5 age range. The toys focus on function, play-value and development of the child’s senses. The range is designed for a soft and harmonious start for your baby, from the swan-shaped cushions and changing table, to the new storage products that can be used for toys and toiletries.

– FRANCK & FISCHER is Danish design at it’s best

– we focus on play-value, function and quality

– fabrics are made from certified organic cotton

– all fabrics are dyed with environmentally friendly dyes

– our fillings consist of recycled polyester or corn fibre

– products are manufactured in a responsible manner

– all products follow EU standards

– Design for kids – made with care

Welcome to the 2017 world of FRANCK & FISCHER